Director, Brand Content

Sali Christeson @ 2021-04-24 12:07:47 -0700

New York City | Marketing Team | Reports to Marketing Director

 

The opportunity  

We are looking for a Director, Brand Content to join our growing marketing team.  The leader in this role will develop and execute content across a number of mediums designed to drive brand awareness and engagement at all stages of the customer journey. They will constantly seek to align and refine a content marketing strategy to meet consumer needs and the overall business mission.

 

This role reports directly to the Marketing Director, and is a full-time role based in our New York City Headquarters.

 

Responsibilities

  • Lead all content efforts including strategy, conception, creation, and measurement.
  • Develop, refine, and scale a robust content strategy that allows for a team of internal and external contributors to efficiently create helpful, rich content in a timely manner.
  • Develop and own the brand storytelling approach and style.
  • Define and cross-functionally communicate success metrics for all content initiatives, aligned to company goals. Track performance to ensure content marketing plans deliver expected business outcomes.
  • Stay intimately familiar with the Argent product roadmap and overall business strategies to ensure that key innovations, campaigns, strategies, and objectives are coming to life through content. 
  • Work with Marketing and external team members to ensure engaging content is created for all audience segments in all stages of the customer journey.
  • Engage in conversations with other members of the Marketing team to determine content needed and the ideal mediums for delivering the content.
  • Define scalable processes for content creation including cross-team collaboration and proper resourcing.
  • Manage the content plan, and report progress to leadership.
  • Stay attuned to content marketing trends and best practices.

  

Who you are

  • Strong conceptual thinker with design sensibilities.
  • Results driven with a can-do and positive attitude and abundance of optimism.
  • Highly adept in your approach to problem solving while being known for delivering creative solutions.
  • A collaborative team player with an interest in learning and listening to others.
  • Self-motivated, resourceful, and hardworking with a positive attitude.
  • Detail-oriented.
  • Possesses empathy, kindness, humility, and a sense of humor.

 

Qualifications 

  • 8+ years of experience in content marketing.
  • Bachelor's degree in Marketing, Communications, or Journalism.
  • Passionate about the brand mission.
  • Strong interpersonal skills.
  • Excellent organization and communication skills.
  • Ability to multitask and stay composed under pressure.
  • Thrive in a fast-paced, rapidly changing environment, be flexible and take on new job duties.
  • Excellent communication, collaboration, and planning skills with meticulous attention to detail.
  • Ability to manage multiple deadlines in a fast-paced environment while maintaining a positive and professional work environment.
  • Must reside in or be willing to relocate to New York City.

 

What we offer

  • A positive, enthusiastic, and passionate team.
  • Competitive salary and equity.
  • Health benefits for eligible employees.
  • Paid vacation and holidays for eligible employees.
  • Clothing discount.